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TD Synnex Beyond Security: Helping Resellers On Their Cybersecurity Journeys

The event centers on helping partners with their next step in cybersecurity.

Edward Gately

May 22, 2023

6 Slides

TD SYNNEX BEYOND SECURITY — Scottsdale, Arizona, is cybersecurity central with the kickoff of this week’s TD Synnex Beyond Security 2023.

About 240 resellers are in attendance from all over the United States and Canada. The event is geared toward resellers, no matter how experience in cybersecurity.

Jessica McDowell, TD Synnex’s senior vice president of business development and security strategy, said the distributor wants to provide its reseller partners with a “holistic, comprehensive snapshot of what today’s enterprise networking and cybersecurity industry looks like.”

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TD Synnex’s Jessica McDowell

“And really the takeaway for the resellers is their ability to come into the conference and choose their agenda based on their needs,” she said. “It’s a fully adaptable agenda based on where they are in their security journey. And we want them to walk away with the tools that they need to expand or maybe even start their security practice from a reseller perspective.”

TD Synnex Beyond Security for a Range of Partners

Resellers are coming to TD Synnex Beyond Security with lots of questions and needing help with the next step in their cybersecurity sales journey, McDowell said.

“It’s really all about enablement,” she said. “There are those partners that are saying, ‘Hey, I’m just getting started selling security; I know I need to get skilled up. Where do I start? How do I put pen to paper here?’ All the way to the resellers that are very established in the security marketplace. We really work with them on creative financing opportunities. How do you upsell and cross-sell? Where do they have gaps in their line card and their portfolio? So enablement is really the name of the game for us.”

Scroll through our slideshow above for more coming from this week’s TD Synnex Beyond Security.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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