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StorMagic is going after a new set of customers and partners following its acquisition of KeyNexus.
July 23, 2020
StorMagic’s entry into the security market means more options and greater profit for partners, says CRO Brian Grainger.
The firm expanded into security after acquiring Canadian cybersecurity company KeyNexus in April. The deal added SvKMS to its product portfolio, a single platform for managing all user encryption keys.
StorMagic’s Brian Grainger
“By entering the security market, we have been able to double our total available market (TAM) and enter into the core data center,” said Grainger.
“Prior to the acquisition, our SvSAN product only focused on storage at the edge,” said Grainger. “But with SvKMS, we are now able to reach security customers who are using the cloud and data center as well. It also allows us to expand into VARs that have security as their main competency. We can also offer even more to our current VAR base that already have customers interested in security solutions.”
Last month, the firm announced a new MSP program, which allows partners to integrate SvKMS into their own services suite. They can now offer encryption key management for their customers to use for any on-premises or cloud-based use case. MSPs can build the offering in their own data center, colocation data center, or in any cloud.
“MSP partners can now package and deliver differentiated data security that is easy to administer by leveraging [a] security solution that is designed for any use case or workflow. It can also be run anywhere, from the edge to the core,” said Grainger.
StorMagic has 35 channel partners in the UK and 269 throughout Europe, the Middle East and Africa. It says 100% of its sales go through the channel.
Grainger maintains that prior to acquisition, KeyNexus was a technology startup heavily weighted on engineering and product. As such, it did not have a developed partner programme. SvKMS has therefore been incorporated as an additional product for existing StorMagic channel partners. They can now get deal registration protection on the product and get the same benefits as they have with SvSAN.
Additionally, StorMagic is reconfiguring the training on its partner portal to include SvKMS.
Contributing Editor, Channel Futures
Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.
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