SolarWinds: Security Chops Can Reduce Churn

IT service providers should consider security as a way to hang on to customers.

Craig Galbraith, Editorial Director

May 16, 2019

Are you an IT service provider? If so, do you consider yourself a bona fide expert in managed services? Chances are, the answer is no.

Still, while this means the barrier to market entry is low, research from SolarWinds shows customer churn is high.

Dave Sobel, senior director, MSP evangelism, with SolarWinds, touches on the highlights of that study – including best practices for avoiding churn by building your cybersecurity muscles – in this video from his “lightning talk” at the Channel Partners Conference & Expo.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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