eSentire Launches New Partner Program to Accelerate Global Growth Strategy
Cybersecurity service provider eSentire today launched its new Channel Partner Program to accelerate the company’s global growth strategy.
Spanning North America, EMEA and Asia Pacific, the program provides multiple relationship opportunities aligned to partner business models, allowing partners — whether it’s a reseller, MSP, referral or technology partner — to resell, refer opportunities or incorporate eSentire’s Active Threat Protection service into their own offerings.
Mark Adams, eSentire’s vice president of corporate development and channel partnerships, tells Channel Partners his company is in a market that’s “experiencing explosive growth.”
“eSentire’s partner program has business opportunities for multiple types of partners that service midmarket customers,” he said. “We actively work with solution providers that have resell models, MSP models, or that may just want to work with us on a referral basis. Partners who have an understanding of security or want to augment their security or compliance practice can be highly successful with eSentire. We also engage with a number of solution providers and consultants that focus on regulatory and compliance driven industries — such as finance, legal, health care and biopharma — that are at increased risk of attack.”
Program benefits include collaborative sales engagement, deal registration, co-marketing support and resources, training opportunities, access to eSentire’s Partner Portal and access to a channel systems engineer to help partners differentiate themselves, deliver value to customers and take advantage of new market opportunities, according to the company.{ad}
“Our service is tailor made for midsized customers, who trust and rely on their partners to recommend the most relevant and superior solutions for their needs,” Adams said. “And with a 95 percent plus customer retention rate, we are sticky — partners can expect long-term revenue streams when they sell Active Threat Protection to their clients.”
Partners know that midsized customers are the most vulnerable to cyberattacks, he said.
“They have high-value assets, high sensitivity to risk, but minimal in-house resources to help them secure their environments,” Adams said. “Often, they are under regulatory pressure, or board-level pressure, driving them to look for a solution. Vast sales opportunity exists for partners who address these pain points by recommending Active Threat Protection.”
Prevalent Security Solutions is one of eSentire’s new partners.
“Our new relationship with eSentire provides Prevalent with the opportunity to offer premier cybersecurity protection to our clients and take advantage of new business opportunities,” said Joe Compagno, Prevalent’s general manager. “The company’s Active Threat Protection service, combined with Prevalent’s long history of delivering best-in-class security and compliance solutions to customers, makes for a great partnership.”
