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Endpoint protection platform provider Cybereason has launched its first global partner program aimed at identifying, recruiting and compensating VARs, MSPs, SIs and technology alliance partners.

Cybereason’s Gregg Henebry

The company also announced it has hired Gregg Henebry, formerly vice president of worldwide channels at Fuze, as its vice president of channels to support demand from new partners and sales growth.

Henebry tells Channel Partners that partners have been “really receptive” to his company’s endpoint protection platform and have been “eager to engage with us.”

“The growing demand and interest led us to launch an official global program,” he said. “Additionally, we’re using our partner program as a way to expand the reach and distribution of our solutions and services.”

The program’s initial focus is on the Americas, EMEA and APAC. Partners can range in size from smaller strategic cybersecurity resellers to leading global providers, the company said.

“We offer a single security platform via the cloud that can address customer needs around detection and response, next-gen AV and anti-ransomware coupled with threat hunting, IR and monitoring service,” Henebry said. “Previously partners engaged with multiple vendors to get this breadth of solutions — we are creating a one-stop-shop.”

The program includes more than 40 partners globally and the company is actively recruiting new ones. The program features three tiers: Authorized, Gold and Platinum. Partner requirements and corresponding benefits vary by tier.

Tools and benefits of the program include: competitive margins on the sale of Cybereason’s platform for initial and renewal terms, and additional discounts for valid deal registrations; channel marketing programs to drive new partner initiatives and current partner growth; and sales and technical training to ensure proper partner enablement.

“Partner feedback was critical in driving the program,” Henebry said. “In order to help our partners be successful and profitable, we looked to them to understand and prioritize the program’s features and offerings. As our program evolves over time, we’ll continue to rely on partner feedback.”

As part of its program, Cybereason is launching an incentive contest for partner salespeople and pre-sales engineers with the winner receiving a new 2017 Range Rover.

“Our customers want protection from an evolving number of cyber threats and Cybereason will help us meet increased demand with a ‘go-to-market’ strategy that will help us bring new customers to them on a regular basis,” said John Marler, chief operating officer of Set Solutions. “We’re thrilled to partner with Cybereason —not only are they committed to protecting against advanced hackers, but they are dedicated to helping us expand our business.”