Data backup and protection vendor Acronis has streamlined its offerings into one set that provides data protection for virtual, physical and cloud environments.

Recognizing its product set was large and fragmented, often resulting in partner and customer confusion, Acronis made the decision to rework its portfolio to fit into the new “AnyData” moniker to address all data regardless of location or environment.

“Everything is new,” said CEO Serguei Beloussov. “We have new generation data protection that includes backup, disaster recovery, secure access and business continuity—all modules that blend into a total solution.”

Under the AnyData moniker, Acronis’ new lineup aims to support:

According to Acronis, the AnyData technology includes:

Because each of the technologies can be purchased as modules, companies can purchase the technology that best suits their needs for a seamless solution, Beloussov said. As their needs increase or change, they simply can add more modules.

But the technology isn’t the only thing Acronis is changing: It now has a simplified pricing structure to go along with the new product set. In addition, the advanced features once offered as a premium are now standard, giving users more bang for the buck, as it were.

And if that weren’t enough, Acronis also sports a new company logo and a new website design.

Beloussov noted the company has plans to revise its channel partner program in the next few months, as well as a desire to deepen its presence with distributors. “We have been successful in Germany and Japan but not as much in the United States simply because we have not focused as much in the United States,” he said. “We know to be successful we must focus on the United Kingdom and the United States because they drive the rest of the world.”

With the sheer number of players in the data protection space, it makes sense to keep it simple. And with Acronis’ sights set on world domination, its timing couldn’t be better.