‘We Are Going Through a Channel Transformation’: 5 Takeaways from Barracuda Discover 23

Barracuda CEO Hatem Naguib reveals key areas for investment that includes channel transformation, customer success and unification of partners.

Christine Horton, Contributing Editor

May 17, 2023

5 Slides

Barracuda celebrated its 20th birthday last week at its EMEA partner summit, Barracuda Discover 23.

The event also marked a year since the vendor was acquired by global investment firm KKR in a deal reportedly worth about $4 billion. The firm was keen to relay how it has invested in the channel over those past 12 months. CEO Hatem Naguib outlined key areas for investment that included channel transformation, customer success and building a platform-based business.

One result of its investment in the channel is a new partner program that’s due to launch in the second half of 2023. The program acknowledges the importance of MSPs to Barracuda’s business model, giving them equal footing with its reseller partners.

“To the partner who’s doing multiple things, they want to see Barracuda as one company. Unifying these programs is going to be an important step,” said Naguib.

He was speaking with Channel Futures at the event in Dubrovnik, Croatia.

“Unifying the resources that are allocated while recognizing that it’s a different business model — when you’re doing managed services from when doing value added reselling. But helping those partners, as many of them are doing both.”

See the slideshow above for five takeaways for partners from Barracuda Discover 23.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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