Level 3 Communications says its new wide-area networking (WAN) solution offers a comprehensive approach to enterprise networking needs, including an integrated portfolio of Level 3’s advanced services, to better enable enterprises to optimize the performance of critical business applications.

Level 3 is packaging services such as dedicated Internet access (DIA), MPLS-based virtual private network (VPN), Ethernet and managed services, as well as extending its professional services portfolio to support business needs behind the customer-premise equipment, whether it be network design, onsite project management or simply staff augmentation.

"Providers need to step up their focus on managed and professional services, because simplification and standardization are crucial components of succeeding in today’s rapidly interconnected, global marketplace," said Robert F. Mason, Network and Communications Services research director, Gartner. "In order to remain competitive, enterprises need to emphasize solutions that optimize application performance and improve productivity across their lines of business."

Given the rising adoption of virtualization, mobility and cloud applications, enterprises are increasingly struggling with complex networks, requiring comprehensive solutions that can prioritize and accelerate essential applications and enhance their performance, Level 3 said.

The new WAN solution includes multiple components that offer an integrated approach to solving complex network management. The package includes: improved WAN assessment and design that incorporates professional services; varying levels of managed services for customer equipment; network-based firewalls to speed up access to cloud applications; WAN optimization that offers increased visibility into application performance; and a full portfolio of Level 3’s data services. New Ethernet access options with CLEC and cable partners extend Level 3’s reach to help enterprises lower total costs while maintaining end-to-end service level agreements (SLAs).

Level 3, which is in the process of acquiring IP solutions provider Global Crossing, says agents and other channel partners may sell the Smart WAN platform.