It’s 501 Somewhere: Logicalis’ Jon Groves On Agility, Channel Transformation During COVID-19

Groves talks about joining Logicalis right when the pandemic hit, and his unique experience and approach.

Allison Francis

October 23, 2020

Being a new leader at a company is always a journey — especially when, shortly after joining, a pandemic forces your entire workforce and your clients to go remote. Jon Groves, CEO at Logicalis, experienced this firsthand. 


Logicalis’ Jon Groves

Groves joined the company in February, and quickly shifted his priorities to making sure his employees were taken care of during the coronavirus crisis so that they could take care of their customers. Jon’s new approach prioritized a strong corporate culture, even going so far as hosting virtual story time for employees’ children to make sure Logicalis understood: This might be a shift in business, but it’s the people that matter.

Three takeaways from the recent months have become paramount to Groves’ leadership, thus laying the groundwork for successfully navigate through disruption moving forward. These include:

  • Being transparent with employees and customers. Customers need to know that you are doing everything you can to ensure minimal disruptions. Employees need to know the same about their well-being. Clear communication and straightforwardness is key.

  • Being agile, starting with your own workforce. The more adaptable your team, the more flexibility they’ll provide to customers. Agility starts with your company, and extends to your customers and partners from there.

  • Building a basis of trust. Customers are trusting you to deliver solutions that can withstand the new normal. This includes increased bandwidth for cloud-based collaboration, enhanced storage and more. Similarly, employees need to trust that your business decisions will prioritize their well-being; in turn, they’ll prioritize the company’s.

The coronavirus is a tangible disruption, but the channel has been facing transformation and change for some time now. We sat down with Jon to discuss how the current environment transformed his transition as CEO. We also chatted about corporate culture as well as the current transformations he’s seeing in the channel.

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About the Author(s)

Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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