The company’s Affiliate Partner Program took off in 2015 with the launch of the Partner Program Portal, which led to 76 percent year-over-year growth in partner-led sales.

Edward Gately, Senior News Editor

April 20, 2016

2 Min Read Announces New Global Alliances

**Editor’s Note: Click here for a list of March’s important channel-program changes you should know.**

Enterprise mobile collaboration vendor on Wednesday announced growing momentum of its Affiliate Partner Program with new key strategic alliances.

The company’s channel program took off in 2015 with the launch of its partner-program portal, which it said spurred 76 percent year-over-year growth in partner-led sales. Partners accounted for 53 percent of the company’s revenue in 2015.'s Yaacov CohenNew strategic alliances include: Gimmal as an information-governance partner; B&D Consulting as a U.S. federal government partner; Orangutech as a Canada federal government partner; Silverside as a European enterprise partner; and Commerce Online as an ASEAN enterprise partner.

Yaacov Cohen,’s CEO, tells Channel Partners the strategic relationships encompass expansions into new territories and regions.

“The B&D partnership expands’s reach to the U.S. Department of Defense and mission partners, the Orangutech partnership gets into the Canadian federal agencies, the Commerce Online into the Singapore government agencies, Gimmal expands our reach into the compliance space and Silverside into the Netherlands territory,” he said. “ enables B&D to deliver mobile secured access to 1.3 million users to the U.S. defense agencies. Commerce Online has hired sales people to turn into a standard for email management for thousands of users within the Singapore governmental agencies.”{ad}

The partner program enables partners to leverage’s products to serve SharePoint customers with offerings addressing email management, records management, information governance, compliance and secure mobile SharePoint access.’s strategy is to grow through a network of local partners that are specialists in a specific market or geographic area, Cohen said. The goal of the partner program is to double sales in 2016, he said.

“Direct sales still make sense with large enterprises which are looking for a direct relationship with,” he said. “Our goal is to have 60 percent of our total sales through partners by end of 2017.”

“With more than 2,000 companies in the Netherlands employing SharePoint, but only 11 percent of end users actually using it, it was key that we find a partner whose solutions focused on driving adoption of the platform,” said Effy Shkuri, managing partner at Silverside. “ enables us to bring the full functionality of SharePoint directly into European end-users’ email inboxes, allowing them to experience SharePoint in a familiar place and leading to significantly increased use.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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