Howdy hi, and welcome to this week's Channel Partner Program Roundup, our weekly collection of what's happening with vendor channel programs without all the fluff.

Charlene O'Hanlon

June 14, 2012

3 Min Read
Channel Partner Program Roundup: DeviceLock, Mitel, LSI

channel partner program roundup

Howdy hi, and welcome to this week’s Channel Partner Program Roundup, our weekly collection of what’s happening with vendor channel programs without all the fluff. This week we’ve got the latest from DeviceLock, Mitel and LSI Corp., so dust off your chaps and get settled.

DeviceLock: The endpoint data leak prevention (DLP) software vendor launched the DeviceLock DLP Alliance program to build a “worldwide channel of security-specialized VARs that are capable of delivering expert data leak prevention planning, deployment and management services,” according to the company.

The core technology enabling these services is DeviceLock’s Endpoint DLP Suite, which allows users to set and enforce comprehensive DLP policies through a toolset that integrates with the Microsoft Active Directory Group Policy Management Console. The program offers partners what the company calls “a very generous reseller discount” for deals they register with the company beforehand.  By registering their deals with DeviceLock, according to the company, VARs receive a higher level of discount than non-registered resellers.

Mitel: The unified communications vendor made enhancements to its Mitel Solutions Alliance (MSA) developer partner program, including the new Mitel Platinum Preferred (MPP) member level and expansion of its SIP Center of Excellence.

The MSA program provides resources, support and channel visibility to third-party partners worldwide for their applications and services that integrate and interoperate with Mitel’s Freedom architecture. Mitel is now identifying the most strategic third-party solutions for exclusive MPP designation, which offers extensive collaboration and go-to-market support.

Mitel also enhanced and expanded its Interoperability Certification and SIP Center of Excellence labs in support of the Mitel Interop Certification Program. These teams work with MSA partners to validate integration and functionality of third-party partner solutions with Mitel core products using Mitel APIs, protocols or interfaces. Pre-validation helps maximize the quality and reliability of integrated solutions and minimize the amount of support required by Mitel and its resellers, according to the company.

LSI Corp.: The storage vendor has launched the Valued Solution Partner (VSP) Program, a multi-level channel partner program designed to help VARs “solve customer challenges related to massive data growth and the bottlenecks of traditional storage architectures,” according to the company.

The VSP Program is backed by LSI’s line of storage solutions, including the recently introduced Nytro portfolio, a second-generation family of solutions combining PCIe flash technology with intelligent caching and management software to achieve accelerated application performance in datacenters and cloud environments.

VSP Program members receive varying levels of access to LSI marketing resources and sales support based on their level of commitment. Depending on the participation level, program benefits may include market development funds, an opportunity registration program, lead-generation opportunities, a sales incentive program and demonstration and customer evaluation programs.

And that’s this week’s Channel Partner Program Roundup. I could go on, but I stop at three, so check back next week to see what else is happening in the world of vendor partner programs. For now, though, I’m riding into the sunset.

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