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Windstream Taps IBM Exec as New CMOWindstream Taps IBM Exec as New CMO

Matt Preschern will be responsible for advertising, brand management, strategic marketing, product development and marketing, pricing and channel marketing at Windstream.

Craig Galbraith

August 13, 2013

1 Min Read
Windstream Taps IBM Exec as New CMO

**Editor’s Note:


Click here





to see which channel people were on the move in June and July.**

Business communications giant Windstream has appointed Matt Preschern to the position of senior vice president and enterprise chief marketing officer.

Preschern will be responsible for advertising, brand management, strategic marketing, product development and marketing, pricing and channel marketing.

Preschern comes to Windstream from IBM, where he was VP of marketing for NA Business Consulting Services.

“Matt is a veteran marketing and business strategy professional with more than 20 years of experience in marketing, brand positioning and demand generation,” said Brent Whittington, chief operating officer at Windstream. “He will provide innovative leadership as we continue to expand Windstream’s brand and drive our vision to be the premier enterprise communications and services provider.”

At IBM, Preschern was actively engaged in the company’s growth initiatives, such as “big data” and analytics, and Smarter Commerce.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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