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Sprint Alum Joins Advantix, Telecom Lifecycle Management Market

She boasts a storied history with Sprint.

James Anderson

September 9, 2020

2 Min Read
Product Lifecycle Management

Advantix, the telecom lifecycle management provider, has tapped a new director of channel.

Christine Collins will oversee master agent relationships for the Texas-based company. She’ll specifically work to grow the company’s telecom expense management (TEM), managed mobility and wireless connectivity solutions practice.

Collins has spent the bulk of her carrier – 18 years – working at Sprint. She started as a channel manager and eventually helped the company relaunch its distribution channel.

She praised her new employer in a statement Wednesday, calling it “special.”

Here’s our list of channel people on the move in August.


Advantix’ Christine Collins

“I joined Advantix because its solutions are top-flight and everyone in the organization is committed to delivering a superior partner and customer experience,” said Collins. “The environment is electric. It’s all about working together to drive new business and revenue growth exclusively through the channel, which really appeals to me.

She most recently served as director of business development and strategic partnerships for Mobolize. She worked on the company’s Sprint and Syniverse strategic partnerships.


TeraNova’s Natasha Royer Coons

“Christine came highly recommended by colleagues and everyone in our telecom and partner communities who knew her,” said Natasha Royer Coons, chief revenue officer at Advantix. “Her 20-plus year telecom experience, business acumen and strong relationships with partners will really complement our channel team and help build diversified revenue streams for our partners representing Advantix TEM solutions.”

The company’s telecom lifecycle management solutions include SmartSIM, a multicarrier SIM solution that provides connectivity and redundancy.

Advantix in 2018 acquired TeraNova’s managed mobility business.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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