Advantix, the telecom lifecycle management provider, has tapped a new director of channel.

Christine Collins will oversee master agent relationships for the Texas-based company. She’ll specifically work to grow the company’s telecom expense management (TEM), managed mobility and wireless connectivity solutions practice.

Collins has spent the bulk of her carrier – 18 years – working at Sprint. She started as a channel manager and eventually helped the company relaunch its distribution channel.

She praised her new employer in a statement Wednesday, calling it “special.”

Advantix’ Christine Collins

“I joined Advantix because its solutions are top-flight and everyone in the organization is committed to delivering a superior partner and customer experience,” said Collins. “The environment is electric. It’s all about working together to drive new business and revenue growth exclusively through the channel, which really appeals to me.

She most recently served as director of business development and strategic partnerships for Mobolize. She worked on the company’s Sprint and Syniverse strategic partnerships.

TeraNova’s Natasha Royer Coons

“Christine came highly recommended by colleagues and everyone in our telecom and partner communities who knew her,” said Natasha Royer Coons, chief revenue officer at Advantix. “Her 20-plus year telecom experience, business acumen and strong relationships with partners will really complement our channel team and help build diversified revenue streams for our partners representing Advantix TEM solutions.”

The company’s telecom lifecycle management solutions include SmartSIM, a multicarrier SIM solution that provides connectivity and redundancy.

Advantix in 2018 acquired TeraNova’s managed mobility business.