Sandy Hogan on SADA Move: ‘Surprised I Haven’t Gone This Route Earlier’

As Hogan prepares to take on the new role of chief revenue officer post VMware, we dove a little deeper with her.

Kelly Teal, Contributing Editor

July 14, 2022

11 Slides

By now, cloud channel partners have heard about Sandy Hogan’s new career move from VMware to SADA. Hogan led VMware’s channel program for a little more than two years. She has worked in the tech sector for more than 20.


SADA’s Sandy Hogan

But this role with SADA – she’s accepted the position as the MSP’s first-ever chief revenue officer – marks a departure for Sandy Hogan. It’s the first time she will have worked for a channel partner rather than a vendor. And that is a little surprising to her. After all, Hogan has been involved with the channel for a while — and she loves and champions the value and expertise partners bring to organizations.

Because of that, she told Channel Futures on July 14, “I’m actually surprised I haven’t gone this route earlier.” (She made a similar observation in our initial discussion with her yesterday: “The opportunity is really on the partner side,” she said.)

We’ve got that takeaway, and more, in the slideshow above. Click to find out more from Sandy Hogan about her next steps, and plans as SADA’s CRO.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.


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About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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