Observe.AI, which provides artificial intelligence for contact centers, just added three new channel leaders, previously with Talkdesk and Mitel.

Observe.AI’s Heather Riley

The new channel leaders are:

Jon Heaps is Observe.AI’s vice president of channels. He also came from Talkdesk.

“Observe.AI recognizes the value the channel brings and therefore is doubling down with its investment in people, processes and support,” he said. “The channel is a major focus and direction for the company, and a predominant way we are going to market. Because the Observe.AI technology is agnostic with all CCaaS providers, selling through the channel is a win-win.”

‘Tremendous Success’ From Channel

Observe.AI’s Scott Eastman

Observe.AI launched its channel about a year ago and is already seeing “tremendous success,” Heaps said. As such, the area with the most revenue growth is the channel.

“We anticipate the channel will represent 65% of the overall revenue,” he said. “The company is seeing incredible success with large enterprise customers and we anticipate that to fuel even more channel excitement.”

Observe.AI’s Tony Burns

Coverage in new regions allows Observe.AI to penetrate and gain traction in new markets through technology solutions brokerages and more trusted advisers, Heaps said.

“The increased focus on marketing will enable partners to sell effectively, and also to market directly to their customers and prospects,” he said.

Observe.AI will continue to expand its channel team throughout 2022, Heaps said.

“As the channel team grows in size, partners can expect consistent communications, regular enablement sessions and trainings, expanded sales engineering support and deeper operational support,” he said. “The product continues to evolve in very impactful and exciting ways that will no doubt be impactful for active partners.”