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New VMware Americas Channel Chief: ‘I Set My Sights on This Role’

Find out more about Tara Fine, her philosophy on and vision for partners, thoughts on Broadcom and more.

Kelly Teal

November 28, 2022

9 Slides

The VMware Americas Partner Organization has a new leader. The multicloud provider recently named Tara Fine as vice president of the division, succeeding Bill Swales, who moved to Lenovo.

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VMware’s Tara Fine

Fine, who moves up from VMware Canada, now holds responsibility for the entire partner ecosystem within that group. Those partner types include system integrators, distributors, value-added resellers, alliances and OEMs.

Here’s our list of channel people on the move in October.

Before taking on the new VMware Americas partner role, Fine served for six years as senior director for channels for VMware Canada. Prior to that, she spent more than 19 years at Dell Technologies, where she rounded out her career there as director of global commercial channels for North America.

As the new head of VMware Americas Partner Organization, Fine also brings to the position her continued efforts on VMware’s diversity council. We go into that a bit in this interview. We also ask her about the pending, $61 billion Broadcom acquisition and how she’s talking with partners about the impact of that deal. Here’s a preview: “I do believe that partners will be even more important as we move forward.”

See the slideshow above to read Channel Futures’ conversation with Fine. We have lightly edited the transcript for clarity.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.

 

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About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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