Aryaka Networks has promoted Craig Patterson to senior vice president of global channels. The SD-WAN and unified SASE solutions provider established this newly created role so that Patterson could lead the company’s channel strategy worldwide. Look for more alignment of partner sales, marketing teams and programs around the world, the company said.

For the last year, Patterson has been channel chief and vice president of channel sales, Americas. He was responsible for go-to-market strategies within the agent, resell and distribution channels in North America.

Aryaka’s Craig Patterson

“My goal is to build a championship-caliber team in Europe and Asia,” Patterson said. “This will be a culture focused on celebrating success, and one in which we look for ways to develop our people personally and professionally. On the channel side, we will explore ways to drive value back to our committed partners through leads and new customer engagements. Also, Aryaka will be kicking off a new recruitment and enablement initiative to grow our channel strategy across VARs, resellers, MSPs and agents.”

Aryaka’s Dennis Monner

Exponential Revenue Growth

Dennis Monner is chief commercial officer at Aryaka.

“Since joining Aryaka last year, Craig Patterson has been instrumental in developing and driving our partner-led strategy, including the launch of the Aryaka accelerate global partner program,” Monner said. “Under Craig’s leadership, Aryaka’s North America channel and partner-generated revenue have grown exponentially. In this newly created role, he and his global team will extend those proven initiatives worldwide, creating more opportunities for Aryaka and our partners around the globe.”

The Aryaka accelerate global partner program unifies the company’s partner-led go-to-market strategy. Debuting in January 2022, the new program empowers partners to tap into an expanded revenue opportunity. This is made possible by Aryaka’s new all-in-one SD-WAN and secure access service edge (SASE) solutions. It’s for businesses of all sizes.

Additionally, the Aryaka accelerate global partner program removes roadblocks that partners commonly experience with traditional partner programs, the company said. Instead, it focuses on alignment with sales agents, VARs, MSPs, TSBs, distributors and white-label service providers. This strategy includes account mapping, co-marketing, co-selling, co-management, and partner and customer success resources, delivered according to partner preferences and business models.