Is Google Android the Next Windows?
The looming Google Android vs. Apple iPhone battle could wind up looking a lot like the old Windows vs. Mac OS war from more than a decade ago. Here’s why.
First, let’s look at the current smart phone market: Apple has captured the entire industry’s attention through its iPhone innovations. But those innovations come with some limitations. The iPhone’s software is locked to Apple’s own hardware. And a new iPhone software development kit also has some artificial limitations that aim to ensure Apple maintains platform control.
On the flip side, Good Android (here’s a video demo) is a cross-platform software environment that multiple hardware vendors and service providers are expected to embrace. Although Android isn’t fully baked, Google is aggressively promoting the operating environment to third party developers. The idea is to get developers on board early, so that tons of Android applications are ready when Android-compatible devices finally debut.
By now, you should see some clear parallels between the current Android vs. iPhone battle, and the old Windows vs. Mac OS wars.
While there are some clear differences, it’s clear that Google Android is taking more of a Windows approach (get hardware vendors and developers on board). And Apple continues to stick to its DNA (innovate in private, wow the world with an amazing product launch, then attempt to maintain platform control).
Eventually, The VAR Guy suspects, Android devices will easily leapfrog iPhone’s market share. But that’s not a terrible thing for Apple. Although Apple nearly died on the desktop, Apple’s more recent innovations prove that you can thrive even when you hold less than 10 percent of a technology market.