QUALCOMM Inc., a developer of CDMA technologies, and Samsung Electronics Co. Ltd. announced on Tuesday at CTIA they will conduct a live, over-the-air demonstration of FLO technology during this weeks expo in Las Vegas.

The demonstration will mark the first public showing of FLO technology on a

UMTS handset; it will feature multiple channels of streaming video and audio content on Samsung’s UMTS handset.

FLO technology, a key part of the MediaFLO system, is an air-interface technology that increases capacity and coverage, and reduces costs for multimedia content delivery, to mobile handsets. MediaFLO USA Inc. is a wholly owned subsidiary of QUALCOMM that will offer interactive wireless multimedia services to consumers with U.S. wireless operators.

FLO technology-based multimedia multicasting complements a wireless operators CDMA2000/EV-DO and UMTS/HSDPA cellular network data and voice services, delivering content to the same cellular handsets used on 3G networks.

“The growing demand for wireless multimedia services spans the entire wireless industry and MediaFLO provides the most advanced and cost-effective mobile TV solution for companies around the world,” said Rob Chandhok, vice president of engineering and international market development for QUALCOMM MediaFLO Technologies. “Our work with leading handset manufacturers, such as Samsung, paves the way for UMTS operators around the globe to closely examine how a FLO-based service offering can take its mobile multimedia offerings to the next level.”

The MediaFLO system enables multicasting of high-quality video, audio streams, Clipcast media and IP datacasting to mobile handsets.

MediaFLO USA Inc. www.mediaflo.com

QUALCOMM Inc. www.qualcomm.com

Samsung Electronics Co. Ltd. www.samsung.com