August 2, 2012
MSP pricinglLevel Platforms is developing some sort of mobile device management (MDM) pricing guide and/or MDM educational materials. The still-emerging effort could help MSPs to profit from managing Apple iOS (iPhone, iPad), Google Android, RIM BlackBerry and Microsoft Windows tablets and smart phones.
Details about the MDM pricing guidance have yet to be announced. During a brief hello and catch-up conversation with Level Platforms VP Dan Wensley at CompTIA Breakaway, Wensley mentioned a longer-term MDM strategy for MSPs. I don’t know if the pricing guidance and education materials will involve per-user or per device pricing (or both).
MSPmentor has heard from some MSPs that are using per-device pricing for smart phone and tablet management, charging about half as much as the usual monthly PC management fee. But most MSPs seem to be leaning toward per-user pricing for all-in managed services (cloud, on-premises, mobile).
Within the MSP storage market, I believe Kaseya was first from the gate with MDM software in mid-2011. But Level Platforms has been very vocal about it’s strategy — which includes two rather interesting variables:
Four-platform support: CEO Peter Sandiford has vowed to make sure Level Platforms’ MDM supports Apple, Android, Windows and BlackBerry devices. Most MSP software rivals are starting with Apple iOS and Android, then mulling additional platforms.
Beyond RMM: Level Platforms’ primary MSP software is called Managed Workplace. The MDM software integrates with Managed Workplace, but I believe the MDM code can also run without Managed Workplace (I do need to double-check that).
A Word of Caution
On the one hand, Level Platforms and many other MSP software providers deserve applause for all the business education they’ve offered MSPs over the past decade. But I also think it’s time for MSPs to step up to the plate and spend more time figuring out pricing, profit margins and true costs of business on their own.
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