iOS, Android Device Management: MobileIron Adds New MDM Customer

MobileIron's mobile device management platform has won another customer -- this time a bank with a BYOD policy that lets employees use their own iOS and Android mobile devices.

CJ Arlotta, Associate Editor

May 3, 2013

2 Min Read
MobileIron CEO Bob Tinker's company is still recruiting new customers even as engineers work behind the scenes on a new mobile application management
MobileIron CEO Bob Tinker's company is still recruiting new customers, even as engineers work behind the scenes on a new mobile application management solution.

MobileIron may be working hard on the details of its secret new mobile application management (MAM) product, but that doesn’t mean current business is on hold. One example: MobileIron has added Citadele Bank to its mobile device management (MDM) customer ranks. Why did the Latvian bank connect with MobileIron for BYOD? Here are the details.

Citadele Bank searched for a MDM solution that fit two criteria: flexibility in device choice for employees and data protection for employers. The company needed a solution that secured email and documents on both Apple (NASDAQ: AAPL) iOS and Google (NASDAQ: GOOG) Android devices, while providing employees access to corporate data around-the-clock, the company said.

“At our bank, employees are free to choose their work device. Some of us prefer iOS-based phones, others choose Android-based ones. This means we have a wide variety of devices from different manufacturers,” said Citadele Bank CIO Guntars Andersons in a prepared statement.

Citadele said it searched for more than a year for the right mobile device management solution. The company said it ultimately chose MobileIron’s solution for its data securing capaibitilities and its usability. Citadele Bank plans to support third party apps to increase employee productivity.

Meanwhile, MobileIron is preparing a MAM platform. The company released a teaser video in early April, and it offered the following points:

  • MobileIron will continue to talk about applications being the next big thing;

  • the solution will be an alternative to virtual desktop infrastructure (VDI) and application wrapping (app wrapping);

  • administrators will be able to do native apps without the risk of data loss;

  • apps will be native, but data will remain in the cloud;

  • “Unwrap the App” may be the slogan of choice for the product;

  • and the solution will be called MobileIron AppReflect.

We’ll be watching for the official MobileIron MAM launch.

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About the Author(s)

CJ Arlotta

Associate Editor, Nine Lives Media, a division of Penton Media

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