Dell Tries to Dazzle with Latitude Redesign

Dell's updated Latitude portfolio is designed for the modern worker.

Lynn Haber

April 30, 2019

3 Min Read
Dell Latitude PC

DELL TECHNOLOGIES WORLD Dell on Tuesday expanded on Monday’s Unified Workspace announcements with the launch of a redesigned Latitude portfolio, including several new user-experience features.

Devices are a core component of the Unified Workspace. Dell continues to invest and make design improvements, such as four-sided bezels to drive a smaller device footprint across the Latitude 7000, 5000 and 3000 series, and also is improving on materials, finishes and colors. Today, the company added features such as Dell ExpressSign-in, Dell ExpressCharge, Dell ExpressConnect, and Drop Hinges.

Pointing to the Latitude 7400 2-in-1, introduced at CES in January, as a device that caters to the modern worker, Rahul Tikoo, vice president and general manager, commercial mobility products at Dell, talked about how the company is adding similar features and functionality to other products in the Latitude lineup.


Dell’s Rahul Tikoo

“Today’s workforce cares about instant gratification, fast connection, access to their applications and data seamlessly, so we’re investing in technologies to improve the customer experience,” he said.

Dell ExpessSign-in recognizes the user’s presence, wakes up and signs in the user automatically. It also locks when the user leave. This feature will be available across the Latitude portfolio.

Latitude users typically can expect more than 24 hours of battery life; now, there’s Dell ExpressCharge, which can charge up to 80% in about an hour.

“If you’re truly mobile and on the run and have 15 minutes to get on an airplane or have 15 minutes before a critical meeting, ExpressCharge Boost can charge your Latitude up to 35% in those 15 minutes,” said Tikoo.

Dell ExpressConnect connects devices to the strongest Wi-Fi available to the user, with the ability to dynamically switch as bandwidth changes.

The Latitude portfolio includes:

  • The 7000 series, a premium device that caters to the knowledge worker and on-the-go professionals. It’s available in a 13-inch and 14-inch clamshell option and a 14-inch 2-in-1 option. Today, Dell introduced the Latitude 7200, a 2-in-1 detachable.

  • The 5000 series targets commercial users, or the majority of knowledge workers, and is available in a 13-, 14- and 15-inch clamshell, and offers the most options. Dell introduced a new 13-inch 2-in-1 model.

  • The 3000 series is designed for the “value” user, and the SMB space. It’s also available in 13-, 14-, and 15-inch clamshell. A 13-inch 2-in-1 device will also be available.

“The 13-inch clamshell is our first 3000 ultrabook clamshell. It will be the smallest and lightest product in its class, in the industry,” said Tikoo.

“We recognize that workforce transformation is happening today. This modern workforce really requires mobility and we’re delivering some of the smallest products in the industry,” he said. “And, while we’re making these products smaller and lighter, we continue to invest in productivity options and performance options and the user experience so that we can help this modern workforce work faster and smarter, so that they can focus their efforts on the digital transformation of their organization, which is an imperative.”

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About the Author(s)

Lynn Haber

Content Director Lynn Haber follows channel news from partners, vendors, distributors and industry watchers. If I miss some coverage, don’t hesitate to email me and pass it along. Always up for chatting with partners. Say hi if you see me at a conference!

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