Channel partners and other businesspeople can take advantage of a new AT&T promotion that's designed to attract T-Mobile customers who will no longer be able to buy a BlackBerry from the Magenta Network.

Craig Galbraith, Editorial Director

April 4, 2014

1 Min Read
AT&T Wastes No Time Luring Customers From T-Mobile-BlackBerry Separation

**Editor’s Note: Which is America’s top wireless network? Click here to see what we discovered.**

T-Mobile’s loss might be AT&T’s gain.

Channel partners, other businesspeople – and even the very small number of general consumers who have stuck with BlackBerry through thick and thin – can take advantage of a new AT&T promotion that’s designed to attract T-Mobile customers who will no longer be able to buy a BlackBerry from the Magenta Network.

For a limited time, qualified customers can get a new BlackBerry phone from AT&T for nothing down and no annual service contract if they sign up for the AT&T Next device-upgrade program, bring their own device, or get a device on a traditional contract, Rimarkable reported. Customers may be able to get a $100 bill credit for each new line of postpaid wireless service added until April 30, the carrier said.

BlackBerry announced earlier this week that it was cutting ties with T-Mobile USA following an unresolved dispute over a T-Mo promotion that launched in February. In an email targeting its own BlackBerry users, America’s fourth-largest wireless operator offered $0 down on an Apple iPhone if they switched devices. BlackBerry said it won’t renew T-Mobile’s license to sell its products when it expires on April 25.

The once-great, Canada-based smartphone maker continues to struggle to compete with rivals Apple, Samsung and others who left it behind a few years ago, particularly in developed markets such as North America and Western Europe. 

Follow senior online managing editor @Craig_Galbraith on Twitter.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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