A snapshot of Apple’s newest Macs, iPads and iPhones.

Jeffrey Schwartz

December 30, 2020

11 Slides

It was a significant year for the Apple ecosystem with major refreshes of its iPhones, iPads, Macs and their underlying platforms.

In 2021, Apple and its partners will lead with many of the household product names the company launched this year. Of note, Apple rolled out the first Macs based on the company’s own chips. Also, new Rosetta 2 software aims to let apps developed for iPads and iPhones run on the new Mac platform.

Investors have valued Apple on that prospect, pushing its market value up 121% since March 23, to $2.1 trillion. Total revenue for the fourth quarter of Apple’s fiscal year, which ended Sept. 26, was $64.7 billion, a year-over-year increase of 1%.

The company posted the slight revenue gain despite sales of iPhones falling 21% as customers awaited Apple’s first 5G phones. Also contributing to the decline was the COVID-19 pandemic, which analysts said curbed demand for smartphones. Sales of smartphones worldwide declined 5.7% in 2020’s third quarter, according to Gartner.

Growth of Apple’s Macs, iPads and services helped take up the slack. In Apple’s fourth quarter, Mac revenue surged 28% year-over-year, from $7.9 billion to $9 billion. Sales of iPads were $6.8 billion, a formidable 46% increase.

While Apple didn’t give a forecast for the current period, observers hope for a strong quarter with all of the new products. Among them, here’s a look at 11 new Apple products that promise to boost sales in 2021

Take a look at the new Apple iPhones, iPads and more in our slideshow above.

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About the Author(s)

Jeffrey Schwartz

Jeffrey Schwartz has covered the IT industry for nearly three decades, most recently as editor-in-chief of Redmond magazine and executive editor of Redmond Channel Partner. Prior to that, he held various editing and writing roles at CommunicationsWeek, InternetWeek and VARBusiness (now CRN) magazines, among other publications.

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