Upstack Acquires Data Center, Colocation Advisory Firm

The acquisition provides new opportunities for Upstack's vendor partners.

Edward Gately, Senior News Editor

July 22, 2021

2 Min Read
IT people in data center

Upstack, the direct selling agency and sourcing platform, has acquired, a consulting firm advising midmarket enterprises on data center and colocation solutions.

The acquisition is part of Upstack’s strategy to accelerate the growth of its platform. It combines adviser partners with advanced technology, support resources and data.

Upstack didn’t say how much it paid for

Upstack announced in April an initial $50 million equity investment from Berkshire Partners. It will allow the company to continue to grow its platform through technology expansion and partner acquisitions.


Upstack’s John Giaquinta

As part of the deal, president and CEO John Giaquinta will join Upstack as a partner and managing director, and equity stakeholder. He’ll also advise business customers sourcing data center, colocation, cloud, network connectivity and more through the Upstack platform.

Upstack Vendor Partner Opportunities

Upstack vendor partners have the opportunity to deliver solutions to a new segment of the company’s customer base who have needs that extend beyond data center and colocation.

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.

“One of Upstack’s strengths is the ability to leverage its end-to-end expertise to help customers build out the optimal technology solutions for their business no matter the need,” an Upstack spokesperson said. “Our investment in and the addition of its CEO, John Giaquinta, deepen Upstack’s expertise in the data center and colocation vertical. This expertise, in turn, will be leveraged to better serve Upstack’s existing and prospective business customers.”

Giaquinta has more than 30 years of telecommunications experience with operations and sales organizations supporting several Fortune 500 companies. In 2009, he formed to better serve businesses with multivendor data center requirements across multiple locations.

“I had reached a growth plateau, so I knew I’d either need to add more people or sell,” he said. “We chose Upstack because we have close relationships with our customers. And we wanted to make sure the high level of expertise and support they have come to expect would only grow moving forward.”

Christopher Trapp is Upstack‘s CEO.

“We’re excited to bring a data center expert like John to the team,” he said. “We’re pleased to be working together to bring even more services and greater value to our customers.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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