Pax8 Buys Sea-Level Operations, Gives Partners More Training

With the acquisition, Pax8 says its partners will improve business maturity and efficiency.

Craig Galbraith, Editorial Director

May 10, 2021

3 Min Read

Cloud distributor Pax8 is buying an education company that will help its partners improve their business chops.

Sea-Level Operations offers coaching, education and resources that it says helps business “thrive.” Pax8 says the acquisition give its partners training to make their businesses more mature and efficient.

Nick Heddy is chief revenue officer at Pax8.


Pax8’s Nick Heddy

“IT service providers are increasingly being asked to expand their customer operational capabilities to serve businesses in new ways. The acquisition of Sea-Level Operations will enable us to expand the management and education opportunities to deliver courses from business fundamentals to technical training and provide the supporting data and personalized coaching to drive key decision-making,” said Heddy. “As IT spending continues to accelerate in both traditional and nontraditional categories, we can strategically help our partners build an understanding of the tech stack while deepening their knowledge across solutions and transforming their businesses.”

Pax8 says look no further than Sea-Level’s net promoter score (95) to measure its success. Sea-Level claims to have a history of putting its partners on the “fast track” to achieving business and financial maturity.

Pax8 Academy

Rex Frank, president of Sea-Level Operations, is joining the Pax8 team as VP of the Pax8 Academy. That’s the cloud distributor’s center for IT education and resources, which features instructor-led classes and digital content it designed to help with cloud sales.

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.

Frank says this is Sea-Level’s first plunge into the channel.


Sea-Level Operations’ Rex Frank

“Pax8 is exemplifying their commitment and investment in IT service providers through this acquisition,” said Frank. “We are excited to join forces with Pax8 to expand our reach and impact into the channel ecosystem and continue to develop more high-performing businesses.”

Specifically, as a result of the acquisition, Pax8 says its partners get access to premium coaching; advanced development programs; a content library of great curricula; actionable benchmarking and ways to measure success; and new business transformation opportunities.

It’s been a busy year for Pax8, which started 2021 by acquiring U.K.-based Wirehive. With the tie-up, Pax8 aims to give partners in both North America and the U.K. more cloud capabilities. More importantly, Pax8 expands its presence in the U.K., naming Wirehive’s Robert Belgrave to lead the new Pax8 UK.

Just a day later, the cloud distributor announced $96 million in new equity capital.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Craig Galbraith or connect with him on LinkedIn.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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