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NetGain Technologies Acquires TruTechnology, Expanding Reach Into Sunshine State

The partnership will offer additional resources and investments in marketing, sales, human relations and finance.

Allison Francis

August 2, 2021

2 Min Read
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NetGain Technologies, No. 407 on the 2021 Channel Futures MSP 501, is buying Florida-based IT managed services provider TruTechnology. This acquisition is NetGain’s first in Florida, expanding its footprint into a new southeastern state.

Back in February, NetGain acquired Arnet Technologies and LK TECH.

TruTechnology’s employees will remain with the company in their respective roles and will join the expanded team at NetGain Technologies. 

A Major Step South

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NetGain’s Tim Burke

“This is a major milestone for the organization,” said Tim Burke, CEO of NetGain Technologies. “We have been really disciplined as we’ve searched for our first partnership in the state of Florida. When I met Doug and heard more about TruTechnology, I was incredibly impressed with their commitment to excellent client service and their process-driven approach to IT. Doug and the entire team are going to make us a better company. I could not be more excited about the future we’ll build together.” 

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.

TruTechnology started out as a voice, data and video services integrator in 2002. It then became an early adopter of the flat-fee managed IT service model in 2005. Today, TruTechnology provides two major IT services. The first is modern, cloud-based IT focusing on mobility and security (TruCloud). The second is traditional infrastructure-based IT, creating a solid foundation (TruOffice). Both are major needs for small and medium-size businesses headquartered in North Florida.

Aligning With an IT Managed Services Provider

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TruTechnology’s Doug Lowenthal

“It was obvious in our early discussions with the NetGain Technologies team that they were genuinely interested in us continuing to do what we do best for our clients, staff and community, with the added benefit of their support,” said Doug Lowenthal, CEO of TruTechnology. “The more I learned about the NetGain family, the more I found our company cultures and core values were in complete alignment. Our employees and clients are what’s most important to us, which is why we chose to partner with a people-first, client-focused organization like NetGain Technologies. I’m excited for my team and myself as we work with NetGain to continue offering the best IT services to the businesses in our area.”

The NetGain-TruTechnology tie-up will offer additional resources and investments in marketing, sales, human relations and finance. NetGain Technologies plans to pursue further acquisition opportunities.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Allison Francis or connect with her on LinkedIn.

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About the Author(s)

Allison Francis

Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.

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