Ingram Micro Acquires Odin Service Automation Platform

Ingram Micro gets not only the Odin Service Automation platform but also associated cloud management technologies, intellectual property and the Odin brand from Parallels.

Channel Partners

December 2, 2015

5 Min Read
Ingram Micro Acquires Odin Service Automation Platform

PRESS RELEASE – IRVINE, CA–(Marketwired – Dec 2, 2015) – Ingram Micro Inc. announced that it has entered into an agreement to acquire certain assets from Parallels Holdings Ltd. Under the terms of the transaction, Ingram Micro will acquire the Parallels Odin Service Automation platform along with associated cloud management technologies, intellectual property and the Odin brand. In addition, approximately 500 Odin employees, many of whom are software engineers with cloud expertise, are expected to join Ingram Micro. As a part of the Ingram Micro Cloud division led by executive vice president Nimesh Dave, these employees will continue to drive further innovation and development of the Odin automation platform and Ingram’s cloud service offerings as members of the Ingram Micro Cloud division.

This transaction solidifies Ingram Micro’s position as a Cloud Services Provider (mCSP), with a comprehensive offering designed to support partner transformation and cloud enablement to help businesses take advantage of a rapidly expanding portfolio of cloud solutions. Ingram Micro adopted and began licensing the Odin Service Automation platform in 2013 as the backbone of the company’s automated Cloud Marketplace. Leveraging Odin technology, Ingram Micro’s automation platform provides access to a cloud ecosystem with unrivaled potential for leading cloud innovators and OEMs to immediately broaden the reach of their cloud solutions and technologies to businesses throughout the world. Additionally, Ingram Micro’s cloud automation platform provides partners the ability to sell their solutions to millions of customers via Ingram Micro’s wide reaching channel of resellers, telcos/carriers, hosting companies, MSPs (Managed Service Providers), system integrators and suppliers. As a part of the growing Ingram Micro Cloud portfolio of technology and business solutions, Odin Service Automation will operate as a business unit of Ingram Micro. The transaction, which is subject to certain closing conditions, is expected to close in December 2015 and is not expected to materially impact Ingram Micro’s 2016 financial results.

Ingram Micro CEO Alain Monié commented, “In recent years, the launch of Ingram Micro’s automated cloud platform and marketplace has positioned our Company at the forefront of the evolution and adoption of cloud solutions by businesses throughout the world. Now the time has come for us to expand our capabilities by owning the intellectual property that is helping to drive this technology evolution. Odin Service Automation leads in cloud provisioning management and is an established industry standard for integrated cloud services. Our announcement today demonstrates Ingram Micro’s confidence in the technology and talent that Odin has cultivated, as well as our belief that the Odin Service Automation platform will play a significant role in how businesses consume technology in the cloud. We intend to continue to enhance the capabilities of the Odin Service Automation platform, while also consistently bringing additional functionality to our combined cloud solutions. Together, Ingram and Odin will offer the ideal combination of expertise, knowledge and commercial relationships with leading cloud OEMs and innovators, which will enable our combined partner …

… portfolio of 285 telcos, 4,000 hosting companies and 200,000+ resellers worldwide to thrive by lifting their customers businesses to the cloud.”

The combination of Odin’s industry leading cloud platform, related intellectual property and deep technological expertise and Ingram Micro’s extensive breadth of commercial relationships, positions the Odin Service Automation Platform as the premier hosting environment for Independent Software Vendors (ISVs), Cloud Service Providers (CSPs) and OEMs who want to connect cloud commerce to customers. 

Parallels CEO Birger Steen said, “Odin is excited to join forces with Ingram Micro, whose early vision to dedicate significant assets and make the investments required to develop a comprehensive cloud services ecosystem demonstrates unique foresight and has resulted in robust capabilities and a clear leadership position. With this transaction, businesses utilizing Odin Service Automation now have access to an expanded portfolio of cloud solutions and services, providing them the opportunity to easily increase their reach and build new revenue streams, while significantly accelerating time to market. Additionally, Odin Service Automation customers benefit from the buying power, commercial relationships, strength and engineering capabilities of a global company. I am confident this event will be viewed as a pivotal strategic milestone in the evolution of the cloud ecosystem.”

Monié continued, “The addition of the Odin Service Automation team and expertise further establishes Ingram Micro’s cloud leadership and enhances our ability to define how cloud offerings are provided and consumed globally. We welcome the Odin team into our organization.”

Parallels will maintain ownership of its two other major service provider business units Plesk and Virtuozzo, which will be structured as separate companies. Both product lines will be available for Ingram Micro to resell to its customers.

About Odin Service Automation
The Odin Service Automation technology platform provides a single, centralized management console for managing the offer and delivery of cloud services, and supports multiple tiers of service resellers with customizable white-labeled customer-facing websites to initiate ordering and provisioning. Odin Service Automation delivers an out-of-the-box, customizable storefront that can be linked to an existing website. It includes customer self-enrollment with built-in fraud screening, and can be configured to support custom purchase workflows. Sales-representative-assisted customer enrollment is also supported via the service provider control panel.

About Ingram Micro Cloud
Ingram Micro is a master cloud service provider (mCSP), offering channel partners and professionals access to a global marketplace, expertise, solutions and enablement programs that empower organizations to configure, provision and manage cloud technologies with confidence and ease. For more information on Ingram Micro Cloud, please visit

The Ingram Micro Cloud Marketplace is an ecosystem of buyers, sellers and solutions that empowers channel partners and IT professionals to configure, provision and manage cloud technologies with confidence and ease. The Cloud Marketplace enables efficient management of the complete end-customer cloud subscription lifecycle from a single, automated platform, and will offer an end-to-end portfolio of vetted solutions that covers all major business categories including; infrastructure, security, communication & collaboration, business applications and platform and cloud management services.

About Ingram Micro Inc.
Ingram Micro helps businesses realize the promise of technology. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. More at

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