The purchase will help partners automate clients’ business processes. Rob Rae will play a role, too.

Kelly Teal, Contributing Editor

February 2, 2023

6 Slides

Pax8 managed service providers (MSPs) seeking to help their customers automate more business processes have a new champion in Bam Boom Cloud.

On Thursday, cloud marketplace distributor Pax8 announced its latest acquisition — that of U.S.- and U.K.-based Bam Boom Cloud. The company specializes in Microsoft Dynamics 365 Business Central services. In fact, 2022 marked Bam Boom Cloud’s fourth time in a row it earned Microsoft’s Partner of the Year recognition.

Pax8 remains privately held so it did not disclose terms of the deal, its fourth purchase since January 2022. (The cloud marketplace distributor is a pre-IPO, private equity-backed firm. Many industry insiders believe it could go public soon if the IPO market rebounds in 2023; that, or sell to a larger entity in tech distribution.) However, Pax8’s Nick Heddy, chief commerce officer, did tell Channel Futures the company is bringing on Bam Boom’s 135 employees “who live and breathe Dynamics.”

Keep up with the latest channel-impacting mergers and acquisitions in our M&A roundup.

Learning ‘to Fish’

These experts will work directly with Pax8 MSPs, teaching them “to fish,” as it were. Microsoft Dynamics does not have a reputation for being an easy platform to learn or deploy. Pax8 intends to address that obstacle by bringing together Bam Boom Cloud staff with MSPs. We get more on that strategy from Heddy in the slideshow above.

Meanwhile, here’s what Pax8 CEO John Street had to say about why the company bought Bam Boom Cloud:

“Business process automation is on the rise, and the Bam Boom acquisition will enable us to create new simple go-to-market strategies and services for partners to build on their Microsoft Dynamics technology offerings. Together, our people, cloud marketplace, programs, services and resources will enable MSPs to capitalize on the market opportunities with business applications solutions and add new revenue streams to their organizations,” said Street.

For more details on the Pax8-Bam Boom Cloud combination (including where the newly hired Rob Rae fits into the strategy), see the slideshow above.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.


Read more about:


About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

Free Newsletters for the Channel
Register for Your Free Newsletter Now

You May Also Like