Abundant IoT, Advisors Tackle the eIoT Opportunity

CEO Vince Bradley said partners are tapping into eIoT and ESG trends to move up-market with new customers.

James Anderson, Senior News Editor

February 7, 2023

10 Slides

Vince Bradley says partners can turn to energy internet of things (eIoT) as a strategic entry point into enterprise customers.

Bradley in 2021 founded Abundant IoT, a distributor and provider that integrates energy services into the IoT ecosystem. He did so in part to capitalize on the growing trend of environmental and social governance (ESG) initiatives that he sees growing in priority among enterprise buyers.

And for the agents, MSPs, TSDs and other partner types that sell on behalf Abundant IoT, he says delivering eIoT as a response to ESG questions could help partners grow in their influence with customers.


WTG’s Vince Bradley

“What we’re essentially doing is saying, ‘Hey y’all, you’ve done telecom and cloud. Now we’re getting into energy, IoT and blockchain.’ That’s essentially what our motion is right now,” Bradley told Channel Futures. “Advisors are upselling our services into their existing relationships.”

And Bradley said technology is tapping into the new motion to move up-market with new customers.

“We’re getting into big customers right now,” said Bradley. “That’s my favorite part of this. We’re knocking on the door with ESG and eIoT, and people love it.”

Bradley spoke to Channel Futures about eIoT, ESG and the opportunity they present for the technology advisor audience. The nine images above detail that conversation and include pictures from Abundant IoT’s recent kickoff event.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email James Anderson or connect with him on LinkedIn.


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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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