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Tradeshift, the Supply Chain Marketplace, Launches New Partner Program

Tradeshift wants to expand its partner community into new territories, market segments and verticals.

Edward Gately

July 1, 2020

3 Min Read
Supply Chain

Tradeshift, a $1 billion supply chain marketplace platform, has unveiled a new partner program with tools, support and collaboration opportunities.

Partner Next will help new and existing partners make more money through the rapid digitization of supply chain relationships. It replaces the supply chain marketplace’s existing partner program, which includes more than 50 partners.

Existing partners will transition to Partner Next. Tradeshift will also look to expand its partner community into new territories, market segments and verticals.


Tradeshift’s Bruno Laborie

Bruno Laborie is Tradeshift‘s senior director of global alliances. He said the company wanted a way for its existing partners to unite and address new markets.

“Partner Next gives the foundations and framework to do both,” he said. “We’ve come a long way in terms of extending our geographical reach through strategic partnerships. A good example of this is our coverage in the Middle East and Africa, where we’ve built a very strong partner ecosystem. We’re also really looking at how we increase our penetration into key verticals. Partnerships are going to be a key part of that strategy.”

Partner Categories

Partner Next members are organized across five complementary categories:

  • Advisory/consulting to help prospects choose products and services.

  • Implementation. Tradeshift sells the subscription to the end customer. The partner then is responsible for partially or fully implementing the offering.

  • Reseller, who also sells the subscription to the end customer. They can also provide implementation, assist in onboarding and support services depending on type of reseller and contract.

  • ISVs that can add additional value to the Tradeshift platform by embedding their solution.

  • Business process outsourcing (BPO). That’s a reseller that sells outsourced managed services to end customers powered by Tradeshift.

“We give partners access to a variety of assets through Tradeshift University to help them to assess their knowledge and keep up to date with new products and services,” Laborie said. “As we are a SaaS solution, we regularly add new functionality and innovations to our platform. Tradeshift University will help partners maintain their level of knowledge of our solutions.”

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Every Partner Next member has a single, primary contact for all of the supply chain marketplace company’s engagements. This increases service levels and enhances real-time collaboration, the company said.

Tradeshift also enhanced its partner enablement and marketing offers. That further ensures every partner has the tools and support to drive business, sell with confidence and align on go-to-market strategy.

Value Proposition for Partners

Tradeshift as a platform has a unique value proposition for partners, Laborie said.

“It provides them business technology to help their customer to go digital,” he said. “Its inherent flexibility means a partner could start by implementing one of the business solutions like Tradeshift Pay or Tradeshift Buy. When that’s done, there are significant cross-sell and upsell opportunities as the customer continues their digital journey. They could add a new business solution such as digitized financing options. And they could implement [a] third-party app vendor available in the Tradeshift app store. They could develop [a] custom app to help address a specific challenge. The possibilities are really only limited by the imagination. That’s where closer collaboration between us and our partners through Partner Next really comes into its own.”

“The Genpact-Tradeshift partnership combines the digital technology of our Genpact Cora platform with Tradeshift’s leading-edge, business-to-business network to help our clients transform their procurement and accounts payable processes, and drive more strategic decisions with access to faster, smarter data,” said Scott Van Valkenburgh, GenPact‘s global alliances leader. “As a member of Tradeshift’s Partner Next program, we look forward to continuing to co-innovate to help clients reimagine their operations for greater business impact.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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