The new AIQ referral program offers a commission that could turn some heads.

Jeff O'Heir

July 25, 2023

2 Min Read
TD Synnex teams with Zoom, AIQ referral program
patpitchaya/Shutterstock

TD Synnex just added Zoom’s all-in-one collaboration platform to its line card, while AIQ, a cost management company, is offering MSPs and other technology providers a commission for client referrals.

Zoom’s AI-powered communication and collaboration platform includes an app marketplace, preconfigured integrations and APIs. It can also scale to support large audiences, like those participating in webinars. The platform, now part of the TD Synnex portfolio, includes a variety of plans and pricing.

Meanwhile, AIQ, a cost management company, launched its new Channel Partner Referral program, based on the company’s technology procurement and management services, to MSPs, integrators, VARs, consultants and other technology partners that work with enterprise clients.

Here’s our most recent list of important channel-program changes you should know.

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AIQ’s Blake Wetzel

“Many enterprises are finding it expensive and difficult to raise capital in this economic climate, and are looking at alternative means to fund new initiatives, improve EBITDA, reduce expenses, or sustain existing operations,” said Blake Wetzel, AIQ’s chief executive officer. “The Channel Partner Referral program gives our partners a solution to help remedy these financial challenges, and ensure that their clients have the resources to successfully achieve their strategic goals.”

10% Commission with Referral Program

Through the channel program, partners that refer clients to AIQ for technology assessment, procurement and negotiation services can receive a 10% commission from the fees AIQ gets from the referred client. Channel partners don’t have to participate in AIQ’s processes. The program applies to any IT-related enterprise project in the planning stages or currently operating, or for enterprises looking to save money by optimizing vendor contracts, according to AIQ.

“The biggest challenge in managing IT procurement is in optimizing contracts across the wide variety of complex spend categories that are within IT,” said Hyoun Park, principal analyst for Amalgam Insights. “Companies struggle to unlock savings that can account for 30% or more of this spend because of the lack of subject-matter expertise, time, resources and effective contract managementAIQ’s program empowers partners to help customers with multimillion-dollar IT spend overcome these challenges.

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About the Author(s)

Jeff O'Heir

Jeff O’Heir is a journalist and editor who has spent much of his career covering the business leaders, issues and trends that define the IT and consumer technology channels. His work in print, online and on stage has showcased, educated and connected small and large solution providers, MSPs, channel pros and vendors. During his career, Jeff has also covered engineering technologies and breakthroughs, crime, politics, food and the arts.

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