January 20, 2022
Technology distributors and brokers announced big financial transactions and personnel appointments in the closing months of 2021.
Distribution continues to carve out a role for itself as an intermediary between customer-facing partners and the vendors whose offerings they sell. However, executives have their hands full with the rise of ecosystems and the increased emergence of super-partners.
The Global Technology Distribution Council (GTDC) proclaimed in November have “effectively adapted” to the changes of the last two years. For example, distributor cloud sales grew 27% in 2020, and distis are poised to take a chunk out of the XaaS market, according to the council.
In the meantime, the technology solutions brokerages (formerly known as master agents) and their partners got the jump on cloud. The TSB space continues to attract outside investment, with Avant earning private equity money in the fourth quarter.
The 15 images above encapsulated some of the biggest news in the traditional IT distribution and telecom brokerage markets in Q4 2021.
Check out our Q3 recap if you missed it.
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