Veeam Moves Aggressively to Win the Enterprise Market

The partner-led vendor sees its journey with partners as protecting their joint customers' most critical data across virtual workloads.

Lynn Haber

May 14, 2018

4 Min Read
Veeam Partner Summit 2018 Keynote Room

VEEAMON PARTNER SUMMIT — With its goal of capturing what’s projected to be a $30 billion “hyper-availability” market, Veeam is focusing on aggressively expanding into the enterprise market, 2,500 attendees at VeeamOn Partner Summit 2018 in Chicago learned Monday.

The partner-led vendor sees its journey with partners, which began in 2008, as protecting their joint customers’ most critical data across virtual workloads. It ventured into the private cloud in 2012, and in 2018, that journey extends across multiclouds to enable the hyper-available enterprise. A hyper-available environment is one that’s always on and provides access to data at your fingertips.


Veeam’s Kevin Rooney

“We will end 2018 at $1.1 billion in software revenue,” Kevin Rooney, vice president, Americas partner sales at Veeam, said in the opening keynote. “But we have plans to go well beyond $2 billion — to $2.5 billion in the years beyond 2020. What that says to those of you in this room is, hitch your wagon to a vendor that’s growing well outside the pace of our competition.”

Veeam’s vision is to be the most trusted provider of intelligent data-management solutions, meeting the expectations of a world that demands the hyper-availability of data.

In January 2017, Veeam segmented its customer market into SMB, or 250 seats or less; Fortune 1000 companies, referred to as Veeam’s enterprise business; and customers in between as commercial, SLED, federal and cloud businesses. The company, Rooney said, is winning in all of those segments.

Veeam also progressed from having “friendships” with alliance partners over the past few years to now having go-to-market strategies with them — a huge play for Veeam and partners.

“We want your customers building their businesses on Veeam, and we’ll invest more in partners’ businesses that take that approach,” Rooney said.

Additionally, he noted that competitors are everywhere. Veeam wants more market share and needs partners to get on board. Attendees heard the partner executive say that Veeam is building out a professional-services opportunity for Veeam accredited partners.

“Veeam is not in the business, nor will it be in the business, of delivering professional services on its own. But what we are in the business of is spinning up a team that can create the statement of work and educate our partner community to go and do what we know the customers are asking for,” he said.

Professional services will open new revenue and growth opportunities, and for partners willing to integrate Veeam deeper into their businesses, they too can expect to see new opportunities. Rooney told the audience that over the next 12-18 months, many businesses will move on from their legacy backup systems, which is a shared opportunity for …

… Veeam and partners. But it won’t be around forever, so the time to strike is now.

Partner growth opportunities, Rooney said, are available via the company’s alliances — Veeam Cloud offerings with AWS, Microsoft Azure, IBM Cloud and Veeam cloud and service providers; and cloud and physical workloads with: Veeam Agent for Microsoft Windows, Veeam Agent for Linux, Veeam Availability for AWS, and Veeam Backup for Microsoft Office 365.


Veeam’s Peter McKay

Peter McKay, president and co-CEO of Veeam, talked about the “Intelligence Revolution,” which is based on all things data.

“Today, our customers need us more than ever,” he said. “They need to know that they can trust us with their applications and services, and that no matter what happens, we are there to help them when they need it. Whether it’s banking, retail, manufacturing, transportation, etc., they all need to trust that their digital transactions are there whenever they need [them],” said McKay.

The hyper-availability market includes data management, e-discovery, visibility and control, endpoint backup, email and data security, SaaS backup, and backup and recovery. Another piece is infrastructure as a service (IaaS), estimated to be an $89 billion market.

Veeam is reaching out to partners to help their customers evolve to hyper-availability — to deliver services that help customers transition from legacy environments to the new world. Think on-premises to cloud, and becoming more strategic.

“Especially in the enterprise — we want to drive more complete solutions in the enterprise,” said McKay. “It’s a land grab, and we’ll be as aggressive as we can be. This is our year to break out.”

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About the Author(s)

Lynn Haber

Content Director Lynn Haber follows channel news from partners, vendors, distributors and industry watchers. If I miss some coverage, don’t hesitate to email me and pass it along. Always up for chatting with partners. Say hi if you see me at a conference!

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