US Cellular Carving Its Niche in the Channel

US Cellular wants to deliver something its larger rivals can't.

Craig Galbraith, Editorial Director

October 21, 2021

US Cellular hasn’t been in the channel a long time. But the company thinks it can offer partners something the other carriers don’t.

We wanted to learn what that is, so we got some time with Laura Crisp, head of business channel partner program at US Cellular, to find out. In this video, Crisp tells Channel Futures editorial director Craig Galbraith the types of partners UC Cellular looks for. She also gets into the company’s key distributor relationships and messages for partners at CP Expo.

It’s not too late to register for CP Expo and the co-located MSP Summit, Nov. 1-4, in Las Vegas.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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