US Cellular Carving Its Niche in the ChannelUS Cellular Carving Its Niche in the Channel
US Cellular wants to deliver something its larger rivals can't.
US Cellular hasn’t been in the channel a long time. But the company thinks it can offer partners something the other carriers don’t.
We wanted to learn what that is, so we got some time with Laura Crisp, head of business channel partner program at US Cellular, to find out. In this video, Crisp tells Channel Futures editorial director Craig Galbraith the types of partners UC Cellular looks for. She also gets into the company’s key distributor relationships and messages for partners at CP Expo.
It’s not too late to register for CP Expo and the co-located MSP Summit, Nov. 1-4, in Las Vegas.
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