MSP Software Vendors Intensify European PushMSP Software Vendors Intensify European Push
Continuum joins Kaseya and ConnectWise in doubling down on efforts to expand partner bases – and sales – in new markets on the other side of the Atlantic.
January 5, 2017
Continuum today announced it would return to Europe for a second-annual partner conference, in what is quickly becoming a “table-stakes” expansion for makers of MSP toolsets.
“Continuum is passionate about the investment we are making in this region and we believe our solutions are a perfect fit for MSPs that want to take advantage of a largely untapped market in Europe,” Paul Balkwell, managing director of EMEA at Continuum, said in a statement.
In addition to the product roadmap for Continuum’s IT Management Platform, the event will feature sessions on sales, marketing, service delivery, security and other industry trends.
CEO Michael George will deliver the keynote address.
“We are building on last year’s event, offering unique content to help our partners improve business strategies, increase sales and marketing efforts, and gain a deeper understanding of Continuum products and services,” George said in a statement.
The push to serve technology services providers in Europe is seeing increased momentum.
“The event happened due to very high and growing European demand for Kaseya technology,” the company said in an email. “Given the conference’s huge success, this will be an annual event going forward.”
Its London office now numbers several dozen employees, and the company has announced ambitions to enter the German market in the near future.
Co-founder David Bellini, who is heading the European venture, said the closer proximity is key to deepening relationships.
“To really be able to give your partners everything, you have to be in their time zone,” he said.
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