Joe Panettieri, Former Editorial Director

June 5, 2008

1 Min Read
Boston Celtics Chant "Ubuntu"

The spirit of Ubuntu has spilled over onto the basketball court, where the Boston Celtics chant “Ubuntu” after breaking huddles, according to ESPN.

The concept: Coach Doc Rivers wanted players to be selfless this year. He also wanted to emphasize that the only way to win a championship is through the support of teammates. We’ll see if the Ubuntu spirit leads to a championship.

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About the Author(s)

Joe Panettieri

Former Editorial Director, Nine Lives Media, a division of Penton Media

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