"We have to become indispensable to our customers," says the longtime CEO of the Google Cloud-only MSP.

Kelly Teal, Contributing Editor

September 16, 2022

8 Slides

For the first time ever, 22-year-old managed service provider SADA this week held its own industry event, SADA Impact. The conference, which took place in southern California, drew enterprise attendees and a range of names in tech.

As most channel partners know, SADA only teams with Google Cloud. The company made the switch in 2019 from acting as a multicloud MSP (it used to also work with Microsoft Azure) to specializing with Google Cloud. Thus, SADA Impact aimed to show customers and prospects how it supports them through a variety of Google Cloud capabilities. The event also highlighted SADA’s own internal capabilities — think business strategy guidance, cloud optimization, and professional services and more, to help attendees understand that the MSP does far more than one-and-done platform implementations. SADA achieved this through keynotes, general and technical sessions, fireside chats and, of course, more casual get-togethers.


SADA’s Tony Safoian

SADA CEO Tony Safoian took some time out to chat with Channel Futures about themes, trends and challenges his fellow cloud partners need to take to heart as the channel, like everyone else, faces a tough economy and changing customer expectations. We also highlight some “soundbyte” takeaways from SADA Impact. Those feature SADA executives Safoian, Miles Ward and Sandy Hogan, and Google Cloud executives Jim Anderson, Darren Mowry and Robert Harper.

Check out the slideshow above to hear from Safoian and get insight into SADA Impact.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.


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About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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