November 4, 2016
With channel partners accounting for the majority of sales at most companies, Salesforce is helping its customers provide sales support to their partner channels.
The Lightning Partner Community, launched by Salesforce this week, provides a single place to identify opportunities, track progress and close deals.
"Companies have the ability to accelerate growth if they create a partner ecosystem that can act like an extension of their sales team," Mike Micucci, GM & SVP, Salesforce Community Cloud said in a statement. "With the new Lightning Partner Community, companies can now arm partners with the world's smartest CRM, helping them close more deals faster."
According to an announcement on Thursday, the new Lightning Partner Community includes:
Lightning Partner Experience allows companies to deliver a personalized and branded modern user experience across any device, ensuring each partner’s experience is tailored to their size or industry. For example, a health insurance reseller can now access key information about family plans, billing and covered providers in one location, whether on a desktop or mobile phone, creating a simple, more efficient sales experience.
Unified Partner Platform extends CRM records—including leads, opportunities, accounts and knowledge articles—workflows, Lightning reports and dashboards, and CPQ to partners, giving them a one-stop-shop for everything they need to close deals. For example, a software reseller can now easily track their deals from lead-to-cash—identify the best opportunities, monitor progress and negotiate pricing configuration—enabling them to close deals faster and in one place.
Salesforce Einstein for Partner Community surfaces recommended posts, knowledge articles and experts to enable partners to sell faster and smarter. For example, if a franchise owner is looking to expand their restaurant business, they’re bound to encounter a few questions along the way—everything from distance between locations to promotional offers and staffing ratios. Salesforce Einstein is able to recommend articles and experts in the community who can answer their questions, enabling the franchisee to grow their business as seamlessly as possible.
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