Salesforce Brings More Automation, Other Upgrades to Customer 360

This marks the first in what will be a series of announcements as the company gears up for Dreamforce.

Kelly Teal, Contributing Editor

September 14, 2022

5 Slides

Ahead of its Dreamforce event next week, Salesforce is talking up enhancements to its Customer 360 platform.

Citing inflation, supply chain problems and labor shortages, Salesforce on Wednesday said that, now, more than ever, companies require technology that makes operations more efficient and employees more productive. To that end, Customer 360 soon will feature more extensive automation,

David Schmaier is president and chief product officer at Salesforce.


Salesforce’s David Schmaier

“In times of uncertainty, it’s critical for companies to focus on greater intelligence and efficiency while staying flexible and resilient to external pressures and changes in customer expectations,” said Schmaier. “With Salesforce Customer 360, businesses can automate to save time and money so they can spend their valuable resources on what matters: driving intelligent and personalized customer and employee experiences.”

Customer 360, of course, is not a new platform. But Salesforce has beefed up the software with a variety of capabilities. Sales teams, contact centers, marketing professionals, retailers, government workers and more benefit from the advancements.

Salesforce channel partners will want to understand the enhancements to better guide clients. As Salesforce itself noted, its partner ecosystem is “equipped to implement these solutions tailored to individual business needs, enabling automated and intelligent interactions that enhance the overall customer experience.”

See our slideshow above for a look at the new Customer 360 upgrades.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.


About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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