SADA, Intel Team Up to Help Clients 'Maximize' Cloud Investments

Find out what the Google Cloud-only MSP and the longtime chipmaker are doing together, and how clients benefit.

Kelly Teal, Contributing Editor

August 10, 2021

3 Min Read
Cloud handshake

SADA and Intel are teaming up.

The two companies will offer Google Cloud customers the latest Intel technologies. That way, users may scale and optimize their hybrid and multicloud workloads, SADA and Intel said.

SADA, a Los Angeles-based managed service provider, shifted to a Google Cloud-only business model a couple years ago. Since then, it has made a number of significant announcements tied to that decision. One of them: inking a $500 million agreement earlier this year with Google Cloud affirming its dedication to the public cloud provider.

In terms of the SADA-Intel deal, here are some specifics: More than a dozen companies are taking part in a pilot program, which started earlier this month. Moreover, these organizations rely on Intel hardware. And the pairing with SADA ensures that Google Cloud environments perform at optimal levels.


SADA’s Tony Safoian

“We are thrilled to partner closely with Intel to offer our Google Cloud customers an opportunity to leverage Anthos on their existing infrastructure to expedite deployments and cut costs,” Tony Safoian, CEO of SADA, said. “With the latest Intel technologies, SADA is further equipped to help our customers get the most out of Google Cloud.”

SADA says the program will, at first, include some of its largest customers. Over time, though, the MSP might make the offering available to all clients. The caveat is that those organizations must meet a certain level of annual spend with Google Cloud and related services. They also have to run certain Intel components, such as N2, C2, M2, M1 or O2 instances. There are also workloads such as smart analytics, data warehousing, infrastructure modernization or application modernization.

Throughout the program, SADA will work with its customers and Intel on workload placement, cost and performance benchmarking. The MSP also will address Google Cloud configuration to determine how Intel’s technology can help reduce total cost of ownership and improve return on investment. SADA says that using Intel gear optimized for a specific environment often results in money saved and performance improved.

Seeing Results from the SADA-Intel Partnership

Language service Lilt agrees. The company said the SADA-Intel pairing has helped it achieve two-and-a-half times better latency. That’s because Lilt combined Intel’s optimization for TensorFlow and SADA’s professional services. Lilt runs Intel Xeon Scalable processors on Google Cloud.

Rose Schooler is corporate vice president of global data center sales and Intel. She says that case study represents a key reason why SADA and Intel joined forces.


Intel’s Rose Schooler

“The ability to adapt and quickly overcome disruption while maintaining continuous business operations has become the new normal,” Schooler said. “SADA … delivers high-quality services for resilient technological changes, migrating critical operations, and customer-facing applications to public, hybrid or multicloud platforms utilizing Intel Technologies.”

Fellow MSPs can view SADA’s deal with Intel as an example of how to expand and innovate, Safoian told us.

“This announcement is our way of saying that when you sign with SADA, you not only get the hands-on support of our expert team – who are in lockstep with Google Cloud every step of the way – but also the technical expertise and backing of Google Cloud’s network of technology partners, like Intel, who provide an additional foundation on which to build success in the cloud,” he said. “Partners who take a collaborative approach to guiding clients are in the best position to help them maximize their cloud investments.”

Over the past two years, SADA has capitalized on its status as a Google Cloud-only MSPs. Its other initiatives include the SADA SaaS Alliance Program, a COVID-19 National Response Portal, fixed-price packaging and more.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.


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About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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