Impossible Cloud Unveils First Partner Program for VARs, MSPs, More

Comet Backup and Acronis are among Impossible Cloud's new alliance partners.

Edward Gately, Senior News Editor

June 1, 2023

3 Min Read
Impossible Cloud partner program

Impossible Cloud, a cloud platform that offers decentralized, multiservice cloud solutions, has launched its first partner program.

The new program allows partners and resellers to implement, demonstrate and integrate Impossible Cloud’s performance-driven solutions into enterprise environments.

The company also announced a number of global backup solutions providers as alliance partners. These include Comet Backup, an inaugural partner, as well as Acronis. Clients will now be able to use these companies’ backup software in conjunction with Impossible Cloud’s S3-compatible storage to safeguard data, ensure business continuity and prepare for emergencies.


Impossible Cloud’s Lennart Rother

“VARs and SIs want to increase their average revenue per sale with either higher volume or higher margin,” said Lennart Rother, Impossible Cloud’s director of growth. “They’re looking for products with a competitive advantage that will provide new routes to market and enable them to offer advantageous pricing without sacrificing quality. Acronis and Comet Backup are ideal launch partners for the partner program. Their services are trusted around the globe, are accessible in multiple languages, and like Impossible Cloud offer adjustable solutions that scale with growth.”

Here’s our most recent list of important channel-program changes you should know.

The company developed the program to support various prospective channel partners — VARs, SIs, MSPs and ISVs — in their efforts to bring more innovative and profitable solutions to customers leveraging the emerging B2B benefits of web3.

Impossible Cloud Partner Benefits

Benefits for partners include increased capacity, reduced costs, decreased complexity and improved security compared to traditional cloud providers, according to Impossible Cloud. Also, a flexible, consumption-based infrastructure allows MSPs to adjust the storage resources they provide their clients in a manner that is secure, efficient, measurable and reliable.

The new partner portal connects partners and channel partners within a comprehensive environment encompassing product details, educational materials, marketing assets and technical assistance. The portal’s control console provides a user-friendly interface and dashboards designed to streamline the process and ease enrollment of new or trial accounts.

Impossible Cloud recently announced the general availability of its enterprise-grade, native cloud storage solution delivering all the capabilities of traditional cloud storage along with the key benefits of web3 technology. It enables switching from web2 via a single line of code. Impossible Cloud’s services can be procured using fiat currencies, eliminating a critical roadblock that has slowed B2B adoption of web3 technologies.

“Growing data intensity is feeding the growth and market power of a handful of dominant cloud storage providers,” said Josh Flores, Comet Backup‘s general manager. “Impossible Cloud provides an ideal solution for resellers and other partners looking to offer an enterprise-grade alternative with a considerable price advantage. This relationship opens up strong opportunities for us and our clients.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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