Google Cloud, SADA, Ensono on Segmentation, Margin, More

MSPs AllCloud, Ensono and SADA, plus Google Cloud, cover various changes and challenges within the channel.

Kelly Teal, Contributing Editor

December 20, 2021

6 Slides

Cloud computing represents arguably the greatest business enabler in modern memory. Because of its impact and importance, Channel Futures held its first-ever, closed-door Cloud Roundtable at the recent Channel Partners Conference & Expo. We invited a number of participants and were honored to host managed service providers AllCloud, Ensono and SADA, as well as Google Cloud.

We’ve already published two other slideshows on different discussions that took place at the 2021 Cloud Roundtable. This final installment features more stream-of-consciousness conversations that happened as participants took inspiration from one another. Here we cover critical changes happening for end-user organizations as well as for the channel (including compensation). The cloud upends a lot of the old ways partners do business; participants didn’t shy away from being vocal about that.

Click through the slideshow above to find out what they had to say.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.



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About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

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