Google Apps Marketplace: Happy B-Day for Cloud Integrators?

Matthew Weinberger

March 10, 2011

2 Min Read
Google Apps Marketplace: Happy B-Day for Cloud Integrators?


The Google Apps Marketplace, which lets administrators of Google Apps domains deploy a slew of free and paid tools from independent third-party developers, has turned one year old. When it launched, the Google Apps Marketplace had only 50 apps. Today, it lists more than 300 apps. Here’s a quick look back, along with some lessons Google says its learned along the way.

When it launched in 2010, TalkinCloud sister site The VAR Guy applauded the Marketplace as a way for ISVs to sell their solutions to an ever-growing base of Google Apps customers. And it wasn’t long before Google started leveraging it as a tool in their PR campaign against Microsoft, declaring that every Patch Tuesday was now App Tuesday and taking the opportunity to promote new third-party cloud app solutions to administrators.

And it’s been so far, so good, with 4 million Google Apps customers as of the end of 2010 embracing solutions like Zoho CRM, Insightly, and especially Manymoon. Manymoon, as TalkinCloud readers know, garnered enough interest thanks to its success in the Google Apps Marketplace and other platforms to get acquired by And in January 2011, the Google Apps Marketplace addressed user demand by opening an “education” category for Google Apps for Education admins.

So what’s next? The Google Enterprise Blog entry says that the company’s learned three things in a year of operating as an app store:

  1. Web app adoption is accelerating across every business function and need

  2. You value web apps that work together — what we call integrated apps

  3. It’s harder than ever to evaluate and select the right app, given the number of new apps coming to market, and their increasing specialization

Keep watching TalkinCloud for more updates on how the Google Apps Marketplace implements those lessons in their second year of operation.

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