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Domo Brings Business Analytics to New Level with Partner Program

Data analytics provider Domo has launched a new partner program, along with what it's calling the channel's first "business cloud" for SaaS business analytics.

Christopher Tozzi

March 23, 2016

2 Min Read
Domo Brings Business Analytics to New Level with Partner Program

Data analytics provider Domo has launched a new partner program, along with what it’s calling the channel’s first “business cloud” for SaaS business analytics.

You may not yet have heard much about Domo. That’s because it’s still a relatively new company, with a smaller name than other data analytics providers.

But Domo seems to be on the cusp of asserting a more dominant presence following its announcement this week at Domopalooza, its annual user conference, of big expansions in a variety of areas. The company announced $130M in new funding, a new mobile version of its business analytics platform, a new platform called Buzz that delivers business analytics through social collaboration, an app store with 1,000 apps and — as we have already mentioned — a partner program.

That’s a lot of change for a company that is only six years old.

Domo’s momentum doesn’t come entirely out of the blue. The company was already popular with investors, who have supplied about $500M in total funding since Domo launched. But the release of new products and partnership opportunities suggests that Domo now wants to play in the big leagues — and it seems well positioned to do so.

The partner program will surely help in Domo’s expansion. Designed for app publishers who want to work with the Domo platform, the partner program provides access to APIs and an SDK, as well as a $50M investment fund. Domo says the program already has a dozen partners.

On balance, it may be a bit of a stretch to call the Domo data analytics platform the world’s first “business cloud.” Established providers like IBM and Amazon AWS already have cloud-based analytics platforms tailored for businesses. But none of these companies are tightly integrating SaaS business analytics with partner programs or rich APIs in the way Domo is. For that reason, we think Domo’s partner program will be one to watch closely going forward.

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About the Author(s)

Christopher Tozzi

Contributing Editor

Christopher Tozzi started covering the channel for The VAR Guy on a freelance basis in 2008, with an emphasis on open source, Linux, virtualization, SDN, containers, data storage and related topics. He also teaches history at a major university in Washington, D.C. He occasionally combines these interests by writing about the history of software. His book on this topic, “For Fun and Profit: A History of the Free and Open Source Software Revolution,” is forthcoming with MIT Press.

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