Dell Technologies World: Cheryl Cook Discusses Multicloud Opportunities

The channel marketing VP on Project Alpine, Dell's Snowflake partnership and more.

Jeffrey Schwartz

May 5, 2022

8 Slides

DELL TECHNOLOGIES WORLD — The common takeaway from this week’s Dell Technologies World was the company’s focus on delivering offerings designed with multicloud support. That starts with the three major hyperscale clouds — AWS, Microsoft Azure and Google Cloud.  But it all also includes on-premises infrastructure in the data center, the edge and colocation facilities.

Dell previewed Project Alpine, a forthcoming management tool that will enable mobility of data and applications across those multicloud environments. Initially, Dell will offer it either as a software subscription or as a native public cloud service. Project Alpine will let Dell’s core on-premises file, block and object storage run in public clouds, initially AWS and Azure. It will include a unified tool to deploy, manage and protect data both on premises and in the public cloud.


Dell’s Cheryl Cook

VP of channel marketing Cheryl Cook told Channel Futures what partners should expect from Project Alpine. Cook also shared her thoughts on the new storage releases, Dell’s partnership with Snowflake and discussed the company’s supply chain.

Channel Futures: Could you shed some light on Project Alpine? What does it mean to your partners and when they will get access to the preview?

Cheryl Cook: We’ll get a group of early access partners or pilot partners, who will give their feedback on both business models as well as features. The exciting part about Project Alpine is many of our partners today are already engaged with the hyperscalers — AWS, Microsoft and Google. And they’re working with us. So they’re going to be uniquely well positioned to give us the insights and the feedback on deployment management and ease of use.

See our slideshow above for the rest of the Q&A with Cook at Dell’s big event in Las Vegas.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Jeffrey Schwartz or connect with him on LinkedIn.


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About the Author(s)

Jeffrey Schwartz

Jeffrey Schwartz has covered the IT industry for nearly three decades, most recently as editor-in-chief of Redmond magazine and executive editor of Redmond Channel Partner. Prior to that, he held various editing and writing roles at CommunicationsWeek, InternetWeek and VARBusiness (now CRN) magazines, among other publications.

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