Datto Shakes Up Partner Program Tiers

By incentivizing revenue instead of data volume, the cloud storage vendor hopes to better reward MSPs who sell a broader range of products and services.

Aldrin Brown, Editor-in-Chief

March 10, 2017

2 Min Read
Datto Shakes Up Partner Program Tiers

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Storage giant Datto on Thursday changed the criteria by which it doles out partner benefits, doing away with a ranking based on the amount of data a customer has in storage, in favor of a system that rewards recurring revenue.

Datto’s rebranded Global Partner Program will still feature four tiers of partner status, which until now were determined by the amount of cloud data being stored.

For example, a partner with between 10 and 25 terabytes stored would fall into the “Premier” level – the second-highest tier – qualifying that partner for marketing development funds and lead-sharing benefits not available to those in lower tiers.

Under the new system, MSPs will be slotted into one of the four renamed tiers based on the amount of monthly recurring revenue (MRR) they generate through Datto.

“We’re not just a storage company,” said Samantha Ciaccia, partner marketing manager at Datto. “We offer plenty of products and services that don’t directly involve storage.

“This allows us to reward our partners for whatever program they (sell),” she added. “MRR is a universal, easy-to-track way to measure success.”

Datto officials said the new program was developed with feedback from their MSP community.

“The Datto Global Partner Program was developed to accelerate partners’ business growth with actionable enablement programs focused on sales and marketing,” the company said in a statement. “Datto’s overarching goal of the program is to further invest in the MSP community with more training, education and resources to empower partners with the tools they need to be successful.”

Another new feature of the revamped program is access to MarketNow, a marketing automation platform, now available to partners at no cost.

The tool – designed to aid business owners, regardless of marketing knowledge – offers pre-built promotional campaigns, customizable collateral and social media content.

“We’ve always provided marketing assets,” said Sue MacGregor, director of partner marketing for Datto. “But we felt what we were missing is the execution part of that.”

“A lot of our (partners) aren’t as marketing savvy,” she added. “They might not have a platform to push marketing content out to customers.”

For more information about changes to the partner program, Datto will hold the third of three informational webinars on Tuesday at 8 p.m. Eastern Time

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About the Author(s)

Aldrin Brown

Editor-in-Chief, Penton

Veteran journalist Aldrin Brown comes to Penton Technology from Empire Digital Strategies, a business-to-business consulting firm that he founded that provides e-commerce, content and social media solutions to businesses, nonprofits and other organizations seeking to create or grow their digital presence.

Previously, Brown served as the Desert Bureau Chief for City News Service in Southern California and Regional Editor for Patch, AOL's network of local news sites. At Patch, he managed a staff of journalists and more than 30 hyper-local and business news and information websites throughout California. In addition to his work in technology and business, Brown was the city editor for The Sun, a daily newspaper based in San Bernardino, CA; the college sports editor at The Tennessean, Nashville, TN; and an investigative reporter at the Orange County Register, Santa Ana, CA.


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