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July 20, 2021
Cloud Distribution is tackling ransomware with its latest vendor signing — deep learning cybersecurity specialist Deep Instinct.
It the distributor’s first vendor singing since its acquisition in May by Nuvias Group.
It says Deep Instinct has “the world’s first and only purpose-built cybersecurity framework using deep learning.” The Deep Neural Network (D-brain) can “predict and prevent previously unseen cyberattacks” before infecting a victim’s environment.
This “prevention-first promise” is backed by a £2 million (US $2.74 million) warranty against both ransomware attacks and false positive alerts.
“Deep Instinct’s deep neural AI software operates like a human brain,” noted Cloud Distribution. This means it can “identify zero-day attacks in less than 20 milliseconds before they can infect the endpoint.”
Adam Davison is chief strategy officer at Cloud Distribution, which remains a separate organisation within Nuvias. He said the explosion of ransomware attacks breaking through traditional defenses calls for a new approach.
Cloud Distribution’s Adam Davison
“We see a huge opportunity for channel partners currently selling Microsoft Defender or XDR and EDR solutions to offer Deep Instinct’s prevention platform,” he said. It will act “as an additional layer of defense to stop ransomware and phishing attacks including mutations that haven’t even been invented.”
Nuvias had said it wants to leverage Cloud Distribution’s reputation for early engagement. From its creation in 2009, the distributor has focused on introducing emerging vendors to UK partners. One of its biggest successes was introducing Meraki to the market before it was acquired by Cisco.
With Deep Instinct, Cloud Distribution says new partners can use its Partner Growth Services. These include lead generation and co-branded marketing campaigns; sales and sales engineering training; and pre- and post-sales support.
Deep Instinct recently closed its Series D of $175 million. It had previously received an investment of $67 million by Chrysalis Investments Limited, part of Jupiter Asset Management.
Deep Instinct’s Graham Howton
Graham Howton, Deep Instinct channel and MSSP manager, said loyalty “is the key to success” in building a successful channel.
“We’re 100% committed to the channel model, and investing heavily in developing the ecosystem for our chosen channel partners to be hugely successful.
He described Cloud Distribution as “the ideal partner,” and “uniquely positioned to support us in growing our channel.”
The goal is “to help our partners gain net-new logo customers and drive services revenues at a time of meteoric growth in our business.”
Read more about:MSPs
Contributing Editor, Channel Futures
Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.
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