June 26, 2013
By CloudBerry Lab Guest Blog 2
Amazon Web Services (AWS) generated an estimated $2 billion in revenue last year. Instead of competing with Amazon's (AMZN) cloud, MSPs must find ways to leverage its growing presence, influence and capabilities. Among the prime opportunities: Integrating your managed backup services with AWS.
Think of public clouds like the early U.S. railroad system. At first, there were incompatible standards and transportation prices were high. It was difficult and expensive to move people and goods from one end of the country to another in a timely manner.
Gradually standards emerged — allowing trains to travel across a growing rail network that stretched across the country. Prices dropped, and people and goods (i.e., workloads) moved across the system more rapidly.
In some ways public clouds are similar to the railway evolution. As IT standards, broadband and new public cloud data centers take hold across the U.S., prices for public cloud services continue to drop and system reliability continues to increase.
MSPs and Amazon's Cloud
Instead of competing with public clouds, MSPs should find ways to ride — and profit — from these modern-day railways. That's where CloudBerry Managed Backup enters the picture. It's integrated with Amazon Web Services, allowing MSPs to use their own AWS account to store customer backups on S3 (Simple Storage Service) or Glacier. The storage account is 100 percent owned and managed by a service provider. In other words, CloudBerry Lab doesn't have access to the customer data that MSPs store and manage in AWS.
What's the potential upside here for MSPs? The answers are numerous:
Universal availability. Data is available anywhere in the world; transmission and retrieval requires only high-speed Internet access.
No need for IT technician on the payroll/sophisticated infrastructure. Moving objects to the cloud and pulling them back from it is done effortlessly and doesn't require special knowledge. This eliminates the need to deploy or maintain complex storage infrastructure or employ a dedicated IT worker
High endurance. Upon entering the cloud, the data is propagated to several distinct locations to increase storage redundancy. This ensures its safety throughout any stage of the backup operation.
Cost-effectiveness. Low storage prices, the absence of consumed traffic surcharges open new perspectives to adopters.
Balanced workloads. Achieved by replacing or complementing local disk, tape or NAS storage with cloud-based technologies.
The bottom line: Small, midsize and large customers are discovering the power of public clouds. Amazon Web Services is expected to become a $24 billion business within the next decade. Instead of competing with that AWS, plug into it — and profit from it.
Want to get started? Sign up now for free to test Cloudberry Managed Backup with AWS.
Alexander Negrash is director of marketing at CloudBerry Lab, a leading cloud storage service provider that works closely with MSPs. Monthly guest blogs such as this one are part of MSPmentor's annual platinum sponsorship.
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