May 10, 2022
Amazon Web Services channel partners offering Databricks lakehouses now can take advantage of new benefits.
On Tuesday, AWS and Databricks, the cloud data software provider, said they’ve expanded their longtime collaboration. That means AWS managed service providers, global system integrators and resellers benefit, primarily by being able to deliver a “pay-as-you-go” option. Users pay only for the resources they consume and bill against their AWS Enterprise Discount Program commitment.
Databricks’ Joel Minnick
“This new offering not only benefits the end customer but also lowers barriers and makes it easier for partners in our ecosystem to better support their AWS customers with new deployments of Databricks’ Lakehouse,” Joel Minnick, vice president of marketing at Databricks, told Channel Futures.
Plus, users gain “seamless integration” between existing AWS configuration and security and Databricks, the companies said. That’s significant because previously, deploying Databricks on AWS required a lot of hands-on setup and configuration. Now, the process of implementing a Databricks lakehouse entails a few clicks in the AWS Marketplace console. In addition, partners can integrate Databricks administration and billing with the rest of their AWS management and billing.
But according to Databricks and AWS, there’s even more on the channel side as a result of the new arrangement.
“This also allows consulting and SI partners to see a broader view of a customer’s current data and AI use cases, and identify future use cases to pursue,” Minnick explained. “Ultimately, we want to enable these partners to build and offer new data lakehouse solutions and services that are tailored for Databricks on AWS.”
Stephen Orban, head of AWS Marketplace, agreed.
“By using channel programs already available through AWS Marketplace – including the Solution Provider Private Offer and Consulting Partner Private Offer programs – MSPs, GSIs and resellers can offer discounts extended by Databricks to their AWS customers, and maintain the contractual relationships established when they joined the AWS Solution Provider partner program,” Orban told Channel Futures.
AWS-Databricks Lakehouse Opportunity ‘Exciting’ for Partners
On top of that, Orban said, the new offering related to Databricks lakehouses “opens up an exciting opportunity for our partner community to list Databricks professional services in the AWS Marketplace catalog.”
Overall, though, Orban said, the new Databricks listing “helps our partners expand existing AWS Marketplace ISV portfolios, and delivers more value to our partners’ customers by equipping them with industry-leading products that run seamlessly in AWS customer environments.”
The Databricks Lakehouse Platform pay-as-you-go option is now available. Moreover, there’s a 14-day free trial, too.
“We are excited to evolve our longtime strategic relationship with AWS and bring the power of Databricks’ Lakehouse Platform to more customers with an integrated, streamlined experience on AWS Marketplace,” said Andy Kofoid, president of global field operations at Databricks.
For its part, AWS continues to expand the ways in which it delivers cloud infrastructure to end users. For example, last month, the world’s largest public cloud provider made its EC2 and S3 instances available through Pax8, giving it more access to the SMB market.
Amazon Partner Network and the AWS Marketplace recently celebrated their 10-year anniversary. Click here for Orban’s thoughts on that milestone, as well as insights into Ruba Borno’s first 120 days on the job as AWS channel chief.
About the Author(s)
You May Also Like
AWS re:Invent Partner, Vendor News: Cisco, Salesforce, MoreDec 01, 2023
People on the Move: Comcast, Cisco, NICE, TPx, Barracuda, MoreNov 29, 2023
AWS re:Invent 2023 Partner News: Marketplace, Salesforce, Certs, MoreNov 29, 2023
AWS re:Invent Expo: VMware, Snyk, HPE, More Showcase Cloud, Security, AINov 28, 2023